THE EXTENSION

Exploring topics beyond our day-to-day coverage.

WWDC 2025: The Benefits of Not Trying Too Hard

• John

This year’s WWDC was very different from last year’s. It’s tempting to say it was a return to form, but I don’t think that’s entirely it. What made it so much better is that Apple stopped trying too hard.

So much of WWDC 2024 felt off. The perception was that Apple was behind on AI, and everything at WWDC was designed to prove that idea wrong. The trouble is, what the company showed off – with the exception of smarter Siri, which still hasn’t shipped – wasn’t compelling.