The Challenges Posed by Apple Silicon's New Baseline
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The Challenges Posed by Apple Silicon's New Baseline
Something Federico said during our recent Club Town Hall has stuck with me this past week. In the context of trying to explain the iPad Air’s place among the iPad line, he observed that the iPads with the clearest identity and purpose are the ones at the furthest ends of the spectrum: the iPad mini and the 12.9" iPad Pro. I agree, and it got me thinking about why that is and whether the idea extends beyond the iPad, which I think it does.
Apple’s products have always benefitted from the tight integration of hardware and software. That’s true for all of the company’s hardware products, but especially for the iPad and Mac. The trouble is, though, hardware and software haven’t advanced at the same pace on either platform. Instead we’ve experienced an uneven back and forth where hardware and software advance on different schedules and at different paces.