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Mac Automation: An Outsider’s Perspective

Mac Automation: An Outsider’s Perspective

I am not a day-to-day Mac user. The vast majority of my digital life – all of my writing, podcast planning, editing, journaling, task management, web browsing, chatting, and more – happens on either my Vision Pro or iPad.

And yet, there are key parts of my day job that still require me to use a Mac, particularly those pertaining to live event production and livestreaming. As a media director, it’s my responsibility to put together presentations, graphics, sound setups, lighting scenes, and camera cues for multiple events per week and oversee the team that executes all of those elements. Much of that work is done on a Mac because the software for it simply isn’t available on Apple’s other platforms.

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