Apple One’s Future
THE EXTENSION
Exploring topics beyond our day-to-day coverage.
Apple One’s Future

Normally after an Apple event there’s time for stepping back to think about and process everything that’s been announced. This year, Apple’s September event ended with the bombshell that major OS updates like iOS 14 and watchOS 7 would launch the very next day. Needless to say, it’s been a busy couple of weeks, and aside from an iPad Air discussion on Adapt, there’s been little time for reflecting on the new products announced.
One of my favorite Apple topics to cover is services, so the expected debut of Apple One was among my most anticipated announcements going into the event. Even though Apple didn’t spend much time on it, there’s still a lot worth digesting about this new services bundle. One of the most fascinating questions to me doesn’t so much involve what was announced, but rather how Apple One may grow more compelling over time.