Apple Is Walking a Marketing Tightrope with Apple Intelligence
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Apple Is Walking a Marketing Tightrope with Apple Intelligence
Apple’s iOS, iPadOS, and macOS updates will be out on Monday, and try as they might, the company’s messaging is a bit of a mess as they head into launch day. The trouble comes down to Apple Intelligence, which is still more of a promise than a reality.
Deferring some OS features until after fall updates are out isn’t new. In fact, Apple has been doing so more frequently in recent years. However, Apple Intelligence is a little different.