Apple Store

Ahead of what’s sure to be a busy fall season for new hardware, the Apple Store app has been updated with a new For You tab and a great iPhone comparison experience. The For You tab includes suggested actions to take, a catalog of all your current devices to quickly view details about, tips, ads for Apple services, and recommended products that complement your existing devices. The new iPhone comparison feature is similar to what’s been available on the web for a while, but adapted to look and feel great on mobile. It lets you view two iPhone models side by side with a detailed, feature by feature comparison that animates in places and includes additional information nicely formatted behind ‘See More’ buttons. This should be a valuable tool come October, when Apple is expected to launch a larger array of new iPhone models than ever before.