Favorite Moments from Apple's October Music and MacBook Pro Event
MACSTORIES COLLECTIONS
Favorite Moments from Apple's October Music and MacBook Pro Event
Start Up: A song made from 45 years of Apple sounds. This is easily one of my all-time favorite Apple event intro videos. The video opens with a garage door opening to reveal a makeshift studio crammed full of Apple hardware. A.G. Cook, whose music you can find on Apple Music, sets up a G3 iMac on a table next to a desk, records its startup chime, and proceeds to use hardware throughout Apple’s history to construct an incredible song. The music is fantastic, but the video is the perfect mix of nostalgia for iconic Apple products and creativity combined in a way to show off the capability of the company’s current generation of Macs. The clip set an energetic tone for the entire presentation while quietly explaining the mix of products introduced Monday.
Johny Srouji on the M1 Pro and M1 Max. I love Srouji’s secret lab segments, and this one didn’t disappoint. The intensity and excitement of his presentations about the chips inside your Mac that you’ll never see are infectious. This week, Srouji had a lot to be excited about in a segment that was one flex after another as he explained how the two SoCs perform relative to the original M1.